The communication of values and anti-values

Abstract

This paper deals with the issue of values and how we can communicate them effectively in society. Athletes as public figures are expected and scrutinized in terms of their attitudes and behavior as they relate to their excellent performance and extraordinary achievements in sports. The article provides elements from the philosophy of science and psychology in order to better understand why some professionals in the world of sports are able to communicate, as expected, the values implied in their achievements, while some do not. Communicating values, or, in turn, anti-values, is not only related to verbal abilities or dialogical skills but more importantly it is a permanent process related to an all-consuming and life-long effort to engage in self-perfection.