Events and their importance for management of organizational communication in post-modernity
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2014.139214Keywords:
Post-Modernity. Public relations. Organizational communication. Events. Spectacle society.Abstract
In times of digital and virtual communication events continue to be valuable instruments of relationship with the publics of interest of an organization. This work analyzes the events in two historical moments, modernity and post-modernity, with the purpose of understanding their relevance for the strategic management of public relations and organizational communication. Starting from the assumption that the events had been re-signified in post-modernity, setting aside their spectacular aspect and becoming more strategic, one has ultimately concluded that the moment is still one of transition. Although logic shows that the events could have assumed a position that was more adequate for the reality of digital communication, the results of the survey proved that there is still much to go in the direction of a truly dialogical communication.
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