Creative economics and the potential value of the School of Communications and Arts
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2015.139305Keywords:
Creative economics. Real and potential value. School of Communications and Arts.Abstract
The article consists of eight sections, including the introduction and the final conclusion. The first section presents thecreative economics. The second one addresses the immaterial economics, since creative economics is likewise intangibleand symbolic. The sectors of creative economics are identified in the third section and quantified in the fourth section.The fifth section analyzes the traditional economics, which could evolve to become the most creative one pursuant to thesixth section. The current relationship between the ECA-USP and creative economics is the subject-matter of the seventhsection, while the eighth section focuses on the future to suggest possible and potentially promising paths.
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