Latin American Communication Monitor
mapping of market trends in strategic communication and public relations in Latin America
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2019.154578Keywords:
Latin America, Strategic Communication, Trends, Public RelationsAbstract
With the results of Latin American Communication Monitor 2014-2015 and 2016-2017, the trends in strategic communication, indicated by professionals participating in the study, were compared in both editions. In the first edition, 803 questionnaires were considered and, in the second one, 912 participants. Some of the conclusions presented in this article include digital communication, the increasing automation of public relations through algorithms, and the interest to be incorporated into the debate on new technologies in communication strategies.
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