The use of new social media in public opinion research
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2020.173726Keywords:
Public opinion, Social media, Research methods, SamplingAbstract
Our study discusses the relationship between social media and public opinion studies based on a selective literature review. It presents a series of methods used internationally to measure public opinion in social media on various topics, discussing their advantages and limitations, and the different conclusions that these methods allow. By focusing on the unit of analysis and the limitations of population inference of these new media, our article offers an opportunity for an academic discussion involving both data collected via population samples of individuals and population samples of information that influence the opinion of these individuals.
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Copyright (c) 2020 Leandro Leonardo Batista
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