Corporate financial communication and the role of Investor Relations in Brazil
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2021.183666Keywords:
Investor relations, Corporate financial communication, Capital marketAbstract
This paper discusses the role and relevance of corporate financial communication in the capital markets and the activity of investor relations (IR) as its executor. For that, empirical evidence of the cost-benefit underlying the IR activity are presented, with special focus in the Brazilian capital markets, as well as the current challenges faced by IR professionals.
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Copyright (c) 2021 Fernando Caio Galdi
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