Identificatio of intangible elements in landscapes not so remarkable: the case of de Cardoso Vieira pedestrian street in Campina Grande / PB

o caso do calçadão da rua Cardoso Vieira em Campina Grande / PB

Abstract

This article seeks to understand how the intangible elements of not-so-remarkable landscapes, those that don’t have exceptional attributes, can be listed and used as tools for the conservation not only of such landscapes, but also of the local urban memory. For this, the “Calçadão” on Cardoso Vieira Street, located in Campina Grande/PB, was chosen as the empirical object of the study. From authors such as Ziayee (2018), Gehl Institute (2018) and Strauss and Corbin (2008), a cut was made of the elements to be listed on the site and some methodological steps were selected for the operationalization of such theories: documentary research, on-site visits, application of semi-structured interviews and application of an observational ethnographic method. Based on the data collected, it is concluded that in the not-so-remarkable landscapes, intangible elements have values that are not universal, but are of great importance for the scale of their users, thus increasing the level of belonging and connection of users with the location. Thus, it becomes clear that the intangible elements of not-so-remarkable landscapes must be preserved for the proper conservation of the landscape, as well as the memory and history of the place.