Media, ecology and green areas: the OESP and the Setúbal management parks(1975-1979)

Abstract

The creation of municipal parks in São Paulo has happened on a spread and less efficient way during this city history. The Olavo Setúbal’s administration (1975-1979), nevertheless, has showed a strong opposite idea to this aforementioned tendency, it has been a period marked by strong investments in this sector. There were several factors that contributed to the policy were successfully taken over by the mayor. The outline proposed here focuses on the influence of O Estado de São Paulo journal in the consolidation of that policy, trying to elucidate an important step in the production of the public space in São Paulo, especially the green areas for leisure and recreation, from their social assumptions and interests involved in them.