Merchandise landscape a debate about the consuption of urban landscapes

Abstract

In the last decades, alterations in the urban socio-spacial dynamic has been following new technological samples and new ways of cultural appropriations. As a result of this process, appears the post-modern landscapes or landscape merchandise, in which follows the logical space consumption, as shown in the diffusion of models esthetically changed, difficult to be kept by the society. They are taken to the cities as consumption symbols, that begins to be sold to, each time more, consumers citizens. This way, turns into a study object of this article, the characterization of the landscape merchandise in the Brazilian urban context, penetrating by some factors that influenciated in those landscapes formations, as the effects of touring and “city-marketing”. Had been shown in national experiences – North-east shore landscape, the “Pelourinho” and Curitiba city – as elements of urban promotion. And the commerce aspect of urban landscape, with a reflection of the influence of the society dominating forces over the landscape formation.