O desenvolvimento sustentável nas imagens do repórter eco: o projeto Baru como modelo

Abstract

This work reflects on the idea of sustainable development as it is transmitted in the TV series Repórter Eco - TV Cultura Network. Considering the importance of paying attention to how ecological news is presented by the media, we have selected seven editions of the series in order to analyze some of their reportings in depth. In this text, we will show an analysis of a reporting that deals with sustainable manipulation of baru, a typical tree of Cerrado which inspired the name of a sustainable manipulation project in the region around the city of Goiânia, GO. We have verified that the news article about Baru Project does not emphasizethe existing contradictions among differing positions related to the natural resources preservation, neither creates any controversy about sustainable development in relation to collecting (goods, materials) from nature.