Occupying, mediating and resignifying the city's image

Abstract

The opening of the bike path on Avenida Paulista and the closing of vehicle lanes on Sundays for exclusive pedestrian use transformed the city’s iconic avenue into another space reframed for its temporary use. From this example of collective event, we will relate the experience of pedestrians or cyclists with the production of urban landscape images made with mobile devices, the mobile phone cameras. The main focus will be to understand how the aesthetic absorption of urban things comes through, via production, mediation and placement of images on social networks – specifically on Instagram – and to what extent overproduction of event driven pictures, and the aesthetics-oriented day-to-day routine allow for the production of new poetry and new bonds with the city.