UNDERSTANDING OF SATISFACTION AND INTENTION OF CONTINUITY OF USE OF TECHNOLOGY THROUGH THE INDEX OF TECHNOLOGICAL READINESS

Abstract

In the current context, there is a growing trend of highly sophisticated technology products for consumption. For this reason is necessary to investigate the consumers’ adoption of technologies. The present study aims to investigate the influence of technological readiness (optimism, innovativeness, discomfort and insecurity) on satisfaction and intent to continue to use technology. To this end, we conducted a descriptive study with 250 college students, using two theoretical models, the Technology Readiness Index (TRI), proposed by Parasuraman (2000) and the Post Acceptance Model (PAM) developed by Bhattacherjee (2001). The results, analyzed by Structural Equation Modeling showed that: optimism positively influences satisfaction and intention to continue; discomfort negatively impacts the intention of continuity; insecurity negatively influences satisfaction, and satisfaction is the antecedent of intention continuity. And that, contrary to what was expected, innovativeness has a significant relationship with the intention of continuity, but in reverse, ie, people with a high level of innovativeness tend not continue to use the technology. In short, the study found that the rate of technological readiness is an antecedent of satisfaction and intention to continue to use technology.