ANALYSIS OF TRACK AND MATURITY COOPERABILIDADE: A STUDY WITH MULTINATIONAL BRAZILIAN PETROBRAS, BRASKEM AND OXITENO
Keywords:
Cooperation, Innovation, Brazilian multinationals.Abstract
Markets become increasingly dynamic today, and new forms of competition arise causing companies seek to adapt and explore changes in their business environments looking for opportunities to create new technological and strategic cycles. Given this scenario, we sought to examine the elements of technological trajectory and managerial maturity affecting cooperabilidade, having as object of investigation Brazilian multinationals (MNB). To achieve these goals a descriptive qualitative study was conducted and case studies with Petrobras, Braskem and Oxiteno. As a result, it was possible to conceptualize and structure the elements of the trajectory and maturity of cooperabilidade from the survey and the strategic management processes that affect the local and global innovation of MNB studied.
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