THE RELATIONSHIP BETWEEN THE PRODUCT DEVELOPMENT GREEN AND ENVIRONMENTAL STRATEGIES - THE CASE OF A COMPANY PRODUCTS INDUSTRY MULTINATIONAL ELECTRONICS

Authors

  • Sidnei da Col de Brito Universidade Nove de Julho
  • Alexandre de Oliveira e Aguiar Universidade Nove de Julho

Keywords:

Sustainability, Environmental strategies, Green products, Sustainable products.

Abstract

The green product development cannot be considered as an isolated practice within organizations, but it must be properly supported by environmental strategies defined by the company. In this context, the present study aims at analyzing the possible relationship between the adoption of environmental strategies and the green product development, going deeper in the discussion held previously by other researchers by means of a case study of a multinational company in the consumer electronics market. This research was based upon bibliographic and documental sources of information, using techniques of content analysis. Among the main results, it was found that the evaluated company has a program for the green products development and content analysis indicated the adoption of at least three distinct environmental strategic approaches: Energy Efficiency, Green Supply Chain and Material Eco-efficiency. However, results regarding the “Environmental Management” strategy diverged from the pointed out by previous studies brought by international literature. 

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Author Biographies

  • Sidnei da Col de Brito, Universidade Nove de Julho
    Aluno de Mestrado do Programa de Mestrado Profissional em Gestão Ambiental e Sustentabilidade da Universidade Nove de Julho - UNINOVE
  • Alexandre de Oliveira e Aguiar, Universidade Nove de Julho
    Professor do Programa de Mestrado Profissional em Gestão Ambiental e Sustentabilidade da Universidade Nove de Julho - UNINOVE.

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Published

2015-01-10

Issue

Vol. 11 No. 4 (2014)

Section

Artigos

License

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How to Cite

THE RELATIONSHIP BETWEEN THE PRODUCT DEVELOPMENT GREEN AND ENVIRONMENTAL STRATEGIES - THE CASE OF A COMPANY PRODUCTS INDUSTRY MULTINATIONAL ELECTRONICS. (2015). INMR - Innovation & Management Review, 11(4), 287-309. https://revistas.usp.br/rai/article/view/110246