THE ROLE OF IT IN THE IMPLANTATION OF E-COMMERCE: THE CASE OF FORD OF BRASIL

Authors

  • Silvia Novaes Zilber Universidade Nove de Julho

Abstract

Given the technological innovations that the Internet has brought about, which are transforming the way in which business is carried out, the question to be studied in this paper is that of the role of IT in the implantation of e-commerce in car assembly plants. A case study in Ford of Brasil was carried out, in which a number of initiatives were analyzed, from the perspective of changes in the organizational structure which took place in order to make e-commerce feasible, especially in terms of the IT area in the company, in addition to identifying the gains for the IT area with the introduction of e-commerce. The results show that Ford set up a structure in the IT area which was totally directed to the implantation of e-commerce, and then this structure was absorbed by business areas, which had the support of the support of the IT area for the continuation of these activities. An example of the success of these policies has been the launch of Internet sales of the Fiesta and the role of the IT area in this success.

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Author Biography

  • Silvia Novaes Zilber, Universidade Nove de Julho
    Doutora em Administração – USP Professora do Programa de Pós-Graduação em Administração – UNINOVE

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Published

2007-02-16

Issue

Vol. 3 No. 2 (2006)

Section

Artigos

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How to Cite

THE ROLE OF IT IN THE IMPLANTATION OF E-COMMERCE: THE CASE OF FORD OF BRASIL. (2007). INMR - Innovation & Management Review, 3(2), 47-61. https://revistas.usp.br/rai/article/view/79063