INNOVATION PROCESS AND THE EMPREENDEDORISMO IN BRAZIL: CASE MAUÁ
DOI: 10.5585/rai.v6i1.313

Authors

  • Moacir Bispo Santos Universidade Católica de Santos
  • Camila Papa Lopes Universidade Metropolitana de Santos
  • José Alberto Carvalho dos Santos Claro Universidade Católica de Santos

Keywords:

Administração, Barão de Mauá, empreendedorismo.

Abstract

This article shows an example of entrepreneurship that allies knowledge and innovation in linking the life of Irineu Evangelista de Sousa (Baron de Mauá) with the theme of entrepreneurship, through the readings of McClelland, Schumpeter, Vries, Thimmmons, Say, Dornellas, Empretec by Sebrae, dealing with enterprise behavior and Caldeira, which specifically addresses the history of Maua, using for this comparative analysis between them to show the contribution of Lord of Maua to the development of Brazil, the business established in the nineteenth century, identifying administrative capacity and the pioneering process of industrialization in Brazil. Questions itself as the innovation process in Brazil to its history of entrepreneurship from pioneers who leverage our economy and administration? Adopted the example of Irineu Evangelista de Sousa as the founder of innovation from a qualitative study descriptive, in order to contextualize the reality of entrepreneurship in Brazil and was consolidated as its structure. The research between what the literature states as enterprise behavior and attitude of Baron de Mauá shows which characteristics are considered in the enterprise to define the jurisdiction to success in business, as an example of that innovation is perpetuated by the entrepreneurial characteristics.

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Author Biographies

  • Moacir Bispo Santos, Universidade Católica de Santos
    Mestrando em Gestão de Negócios pela Universidade Católica de Santos – UNISANTOS
  • Camila Papa Lopes, Universidade Metropolitana de Santos
    Mestranda em Gestão de Negócios pela Universidade Católica de Santos – UNISANTOS Professora do Curso de Marketing da Universidade Metropolitana de Santos - UNIMES
  • José Alberto Carvalho dos Santos Claro, Universidade Católica de Santos
    Doutor em Comunicação Social pela Universidade Metodista de São Paulo – UMESP Professor do Programa de Mestrado em Gestão de Negócios da Universidade Católica de Santos – UNISANTOS

Published

2009-05-18

Issue

Section

Artigos

How to Cite

INNOVATION PROCESS AND THE EMPREENDEDORISMO IN BRAZIL: CASE MAUÁ DOI: 10.5585/rai.v6i1.313. (2009). INMR - Innovation & Management Review, 6(1), 66-82. https://revistas.usp.br/rai/article/view/79130