INNOVATION-ORIENTED STRATEGIC MANAGEMENT OF PEOPLE: LABORATÓRIO HERBARIUM CASE DOI:10.5585/rai.v6i2.376

Abstract

Aiming at contributing to the integration of the strategies for management of people with innovation, the research focused on identifying the relationship between organizational characteristics and space for creativity in an innovative organization, belonging to the phytotherapy segment. The variables of the organizational characteristics have involved: organizational structure, philosophy and values, and policies and human resources systems; the variables of space for creativity have involved: encouragement for creativity, assignment environment, organizational resources and impediments. Interviews with HR and technology managers have been held, as well as the application of a questionnaire to 51 technical and administrative collaborators. The main results demonstrates the policies and practices that promote the integration of the strategies of management of people with innovation, and pointed that the space for creativity is permeated by the effective people and groups valorization and the results they produce within the organization.