INCOMING INDICATOR OF SUSTAINABLE ENTERPRISE IN STOCK MARKET: A STUDY OF ISE BOVESPA

Abstract

Stock Market in many countries created indicators of sustainable values, that are composed by enterprises that incorporate the economic, social and environmental Indicators in Sustainable Management. However there are few studies that connect market indicators and sustainable ones. The aim of this work is verify the composition, joining and incoming of the indicators of Stock Market, through a study of Indicators of Enterprise Sustainable of Stock Market in São Paulo ISE BOVESP. The documental research used in published data in BOVESPA site, referred to 2005 until 2008.The research, also, searched, through its specific goals, establish a context of the creation of ISE and the dimensions of incorporated sustainable by this indicator. Analyze the enterprises and the sectors that participate of the composition, as well as Evaluate the commitment of ISE compared to general indicators of BOVESPA. The results point that the methods of ISE/BOVESPA include three sustainable dimensions. However, the indicators have lower participation of the enterprises, trending to decrease in take part of ISE since its launching. In spite of the market financial crisis, the clients show more incoming results than others traditional indicators.