THE INFLUENCES ON USAGE INTENTION IN INFORMATION SYSTEMS: AN APPROACH BETWEEN KIRTON’S THEORY OF COGNITIVE STYLES AND THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY
DOI:10.5773/rai.v8i2.827

Authors

  • Mauri Leodir Löbler Universidade Federal de Santa Maria
  • Vania de Fátima Barros Estivalete Universidade Federal de Santa Maria
  • Monize Sâmara Visentini Universidade Federal do Rio Grande do Sul
  • Taís de Andrade

Keywords:

Cognitive styles, UTAUT, Information systems, Footwear Retail Company, Structural equation.

Abstract

This paper aims to identify the influence of cognitive styles, effort expectancy and performance expectancy on usage intention in Information Systems (IS). To achieve this objective, the study drew on the theory of cognitive styles (KIRTON, 1976) and the Unified Theory of Acceptance and Use of Technology (UTAUT) from Venkatesh et al. (2003). Through a survey, we investigated 170 employees from a footwear retail company, located in the central region of Rio Grande do Sul - Brazil. Regarding cognitive styles, the innovator style was predominant. However, the UTAUT - the factor Intention to Use - was more relevant. In order to test the study’s hypotheses, we proceeded with a structural equation analysis, which showed satisfactory measures for the investigated constructs and the proposed model. We tested the hypotheses, and all relationships between the model constructs were significant, however none of the hypotheses related to UTAUT moderate variables were confirmed. The conclusion is thus that individual preferences, such as cognitive styles, are directly related to usage intention in information systems.

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Author Biographies

  • Mauri Leodir Löbler, Universidade Federal de Santa Maria
    Doutor em Administração pela Universidade Federal do Rio Grande do Sul – UFRGS Professor da Universidade Federal de Santa Maria – UFSM
  • Vania de Fátima Barros Estivalete, Universidade Federal de Santa Maria
    Doutora em Agronegócios pela Universidade Federal do Rio Grande do Sul – UFRGS Professora da Universidade Federal de Santa Maria – UFSM
  • Monize Sâmara Visentini, Universidade Federal do Rio Grande do Sul
    Doutoranda em Administração da Universidade Federal do Rio Grande do Sul – UFRGS
  • Taís de Andrade
    Mestrado em Administração pela Universidade Federal de Santa Maria – UFSM

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Published

2011-08-31

Issue

Vol. 8 No. 2 (2011)

Section

Artigos

License

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How to Cite

THE INFLUENCES ON USAGE INTENTION IN INFORMATION SYSTEMS: AN APPROACH BETWEEN KIRTON’S THEORY OF COGNITIVE STYLES AND THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY DOI:10.5773/rai.v8i2.827. (2011). INMR - Innovation & Management Review, 8(2), 55-81. https://revistas.usp.br/rai/article/view/79214