Notes for an analysis of the representations of Getúlio Vargas printed in the Revista do Rádio (1948-1950)

Abstract

The present work has as its main objective to analyze the construction of the image of Getúlio Vargas portrayed in Revista do Rádio, a weekly magazine specialized in radiophonic subjects. The time frame for this analysis pertains to the period of the 1950 presidential campaign. The magazine printed portraits of Vargas in its editorials, almost always “good-spirited”, contributing to the former dictator being represented as a charismatic figure. The magazine also published several interviews with radio artists who made it very clear that in the election they would vote for Vargas. Following in the footsteps of historian Tânia Regina de Luca, who tells us that “the periodic press selects, orders, structures and narrates, in a determined way, that which was elected as worthy of reaching the public”, we have the hypothesis that the Revista do Rádio, more specifically its editors, politically and ideologically aligned with the ideas and project defended by the Varguismo, built, in a cohesive and precise way, the positive image of Vargas, presenting to its audience of readers-voters who they should to vote on, as well as which political project should be in force on the national political scene.