Aplicação de um modelo de crescimento para novos produtos

Authors

  • Hiroo Takaoka Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade
  • Washington Franco Mathias Universidade de São Paulo, Faculdade de Economia, Administração e Contabilidade
  • Joao Muccillo Netto Universidade de São Paulo, Faculdade de Economia, Administração e Contabilidade
  • Jairo Simon da Fonseca Universidade de São Paulo, Faculdade de Economia, Administração e Contabilidade

DOI:

https://doi.org/10.1016/rausp.v13i3.166534

Abstract

The objective of this paper was to present a summary of the major models for projecting sales of new products. A model developed by Bass is applied to the brazilian market of television sets (black & white and color TV sets) focusing on the model's characteristics. The television market was chosen due to availability of complete sales data. The findings disclosed a good adjustment of the model showing its usefulness when applied in forecasting of durable goods. So this model is an efficient tool to management decision making.

Downloads

Download data is not yet available.

References

Downloads

Published

1978-08-10

Issue

Vol. 13 No. 3 (1978)

Section

Artigos

How to Cite

Aplicação de um modelo de crescimento para novos produtos. (1978). Revista De Administração, 13(3), 19-46. https://doi.org/10.1016/rausp.v13i3.166534