Aesthetics and commodity-labor: Analysis of the Lukacsian aesthetic properties in business magazines - the Exame magazine
DOI:
https://doi.org/10.5700/rausp1230Abstract
This paper deals with the aesthetic properties of commodity-labor found in Exame magazine. At first, we distinguish commodity from commodity-labor. Then, we relate the categories labor, everyday life and the reflection forms of science and art, according to the book Aesthetics I, by Georg Lukács. Also according to this book, we work with the abstract forms of aesthetic reflection, namely rhythm, symmetry and proportion, and ornamentation. Soon after, we show how these forms (or "aesthetic properties") are converted into commodity-labor to increase their value. We conclude the article by analyzing the reports contained in Exame magazine to find out how these categories are available.Downloads
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Published
2016-06-01
Issue
Section
Human Resources & Organizations
How to Cite
Aesthetics and commodity-labor: Analysis of the Lukacsian aesthetic properties in business magazines - the Exame magazine . (2016). Revista De Administração, 51(2), 137-150. https://doi.org/10.5700/rausp1230