Análise temporal das vendas de televisores preto e branco ao mercado brasileiro

Abstract

Adequate quantitative evaluation of demand can be used to analyze oportunities in the market, plan the market effort and control the enterprise performance in the markets in which it operate. So the authors formulate, from a theoretical framework, two descriptive models — the logistic and the Gompertz — to study the sales behavior of a product. From a historical serie of black and white TV sales the two models were applicated. Some important conclusions were obtained from the analysis of the results, which can be considered as a additional element for the decision-making process.