Method for strategic planning and management of agribusiness systems (GESis)

Authors

  • Marcos Fava Neves Centro de Pesquisa e Projetos em Marketing e Estratégia

DOI:

https://doi.org/10.1590/S0080-21072008000400004

Keywords:

strategic planning and management, agribusiness, systems, vertical organizations

Abstract

The objective of this paper is to propose a method for strategic planning and management of agribusiness systems. For this, a literature review onsystems and networks, strategic planning and management methods, collective actions and contracts was done to design the preliminary method proposed. Empirically, applications of the method in Brazilian agribusiness systems (wheat, orange, and milk), also in Uruguay (wheat) and Argentina (milk), were done in the last five years. The final version proposed here already incorporates changes, suggestions and inputs got by the empirical research.

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Published

2008-12-01

Issue

Section

Approach & Economy of Companies

How to Cite

Method for strategic planning and management of agribusiness systems (GESis). (2008). Revista De Administração, 43(4), 331-343. https://doi.org/10.1590/S0080-21072008000400004