PORTAL DE REVISTAS DA USP

Logotipo USP

Vol. 45 No. 2 (2010)

Published: 2010-06-01

Editorial

Nicolau Reinhard

97-202
- PDF (Portuguese)

Public Affairs Management

Prisons as a nexus of institutionalized organizations and institutions

Sandro Cabral, Uajará Pessoa Araújo

103-115
- PDF (Portuguese)

Marketing

The quest for regional values: inputs into the discussion of marketing strategies

Vivian Iara Strehlau, Danny Pimentel Claro, Silvio Abrahão Laban Neto

116-129
- PDF (Portuguese)
Determinants of the purchase or non-purchase of fashion apparel: an exploratory study

Valter Afonso Vieira

130-141
- PDF

Technology Management

Communication practices in global product development projects of Brazilian multinational firms

Franciane Freitas Silveira, Roberto Sbragia

142-155
- PDF
Technological learning and the accumulation of innovation capabilities: evidence from contract manufacturers in Brazil

Paulo N. Figueiredo, Rosilene F. de Andrade, Klauber N. Brito

156-171
- PDF (Portuguese)

Finance & Accounting

Analysis of investor behavior and perceptions regarding risk, from the viewpoint of behavioral finance theory

Silvana Anita Walter, José Roberto Frega, Wesley Vieira da Silva

172-187
- PDF (Portuguese)
ommodity price forecasting using ARIMA-GARCH models and neural networks with wavelets: old technologies - new results

Fabiano Guasti Lima, Herbert Kimura, Alexandre Assaf Neto, Luiz Carlos Jacob Perera

188-202
- PDF (Portuguese)