PORTAL DE REVISTAS DA USP

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Vol. 45 No. 4 (2010)

Published: 2010-12-01

Editorial

Nicolau Reinhard

312-312
- PDF (Portuguese)

Approach & Economy of Companies

Rent appropriation among rural entrepreneurs: three experiences in coffee production in Brazil

Maria Sylvia Macchione Saes

313-327
- PDF
Marketing autonomy of foreign subsidiaries in Brazil regarding new product development in multinationals

Thelma Valéria Rocha, Felipe Mendes Borini, Eduardo Eugênio Spers

328-342
- PDF (Portuguese)
The survival of new companies in São Paulo state: a study about human capital, social capital and management practices

Fábio Matuoka Mizumoto, Rinaldo Artes, Sérgio Giovanetti Lazzarini, Marcos Hashimoto, Marco Aurélio Bedê

343-355
- PDF (Portuguese)

Marketing

Flows and power in the distribution channels for fuel ethanol: a qualitative study in São Paulo state

Maíra Bacha Lopes, Andrea Lago da Silva, Marco Antonio Conejero

356-372
- PDF (Portuguese)
Television food advertising: a threat to consumer health?

Silvana Lopes dos Santos, Mário Otávio Batalha

373-382
- PDF (Portuguese)

Finance & Accounting

The planning profile and the organizational lifecycle of Brazilian companies

Fábio Frezatti, Tânia Regina Sordi Relvas, Artur Roberto do Nascimento, Emanuel Rodrigues Junqueira, Diógenes de Souza Bido

383-399
- PDF (Portuguese)

Human Resources & Organizations

Organizational identity: a critical analysis of Brazilian academic production from 2004 to 2009

Tânia Tisser Beyda, T. Diana L. van Aduard de Macedo-Soares

400-414
- PDF (Portuguese)