PORTAL DE REVISTAS DA USP

Logotipo USP

Vol. 50 No. 1 (2015)

Published: 2015-03-01

Editorial

Changes in the Revista de Administração

Nicolau Reinhard

0-0

Approach & Economy of Companies

To carry out researches without action or action research in the area of administration? A methodological reflection

Sueli Menelau, Patrick Michel Finazzi Santos, Breno Giovanni Adaid Castro, Thiago Gomes Nascimento

40-55
- PDF (Portuguese)
Permanent demand excess as business strategy: an analysis of the Brazilian higher-education market

Rodrigo Menon Simões Moita, Carlos Eduardo Lobo e Silva, Eduardo de Carvalho Andrade

9-25
- PDF
International analysis of the countries where Brazilian franchise chains operate

Pedro Lucas de Resende Melo, Felipe Mendes Borini, Moacir de Miranda Oliveira Junior, Ronaldo Couto Parente

26-39
- PDF

Marketing

The relationship between employee satisfaction and customer satisfaction: study on software companies in the city of Belo Horizonte

Marcos Alverni Nannetti, José Marcos Carvalho de Mesquita, Luiz Antônio Antunes Teixeira

56-72
- PDF (Portuguese)
Does vanity boosts the consumption of cosmetics and aesthetic surgical procedures in women? An exploratory investigation

Vivian Iara Strehlau, Danny Pimentel Claro, Silvio Abrahão Laban Neto

73-88
- PDF (Portuguese)

Teaching, Research, Academic & Production

Film language: a communication metaphor for the discourse analysis in organizations

Alessandra Demite Gonçalves de Freitas, Nildes Raimunda Pitombo Leite

89-104
- PDF (Portuguese)

Human Resources & Organizations

The influence of a consultative leadership style in the trust and commitment relationships in the Special Police Operations Battalion (Batalhão de Operações Policiais Especiais) of Rio de Janeiro

Marco Tulio Fundão Zanini, Marcio Carvalho Colmerauer dos Santos, Diego de Faveri Pereira Lima

105-120
- PDF (Portuguese)