The hero's myth: an analysis from the newspaper Folha de S.Paulo discourse about Ronaldo's case in the 2009 Brazil's Cup
DOI:
https://doi.org/10.1590/1807-55092016000300611Abstract
This article's purpose is to analyze and discuss how the newspaper Folha de S. Paulo portrayed Ronaldo's image in articles published during the contest and after winning 2009 Brazil's Cup. Methodologically, this study is characterized as a historical research guided by the procedures of the history of the present time. The analysis material was constituted by the Folha de S. Paulo newspaper's sports section. We note that the paper elaborates its discourse through a protagonist role implicit in the athlete's history of achievements and failures, demonstrating Ronaldo as an established subject in the sports field and associating his image to a model for social representation.Downloads
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Published
2016-09-01
Issue
Section
Sociocultural
License
Todo o conteúdo da revista, exceto onde está identificado, está licenciado sob uma Licença Creative Commons (CC-BY)
How to Cite
Cavalcanti, E. de A., & Capraro, A. M. (2016). The hero’s myth: an analysis from the newspaper Folha de S.Paulo discourse about Ronaldo’s case in the 2009 Brazil’s Cup . Brazilian Journal of Physical Education and Sport, 30(3), 611-618. https://doi.org/10.1590/1807-55092016000300611