Auditoria: independência, estratégias mercadológicas e satisfação do cliente - um estudo exploratório sobre a região Nordeste

Abstract

The audit credibility crisis, experienced not only in Brazil but also in countries like the United States and England, as well as the global environment impose the opportunity for independent auditors to revise the way in which they conduct their activities and their main professional attitudes. A more competitive dimension is influencing the reality of auditing, intensifying daily preoccupations with added value, client focus, self-regulation, among others. The phenomenon of value migration, which has accompanied the client empowerment process in recent years, gives rise to questions about independence, ethics and governmental regulation. The conceptual principles that guided this work were based on a current view on this matter and on research carried out in audit firms and their clients. Without the intention of being conclusive, this study offers a reflection about the challenge of constructing a new reality.