PLANNING AND IMPLEMENTATION OF MARKETING COMMUNICATION A COMPARATIVE ANALYSIS BETWEEN THEORY AND PRACTICE. REGE Revista de Gestão, [S. l.], v. 22, n. 3, p. 435–452, 2016. Disponível em: https://revistas.usp.br/rege/article/view/111481.. Acesso em: 13 jul. 2024.