Up, up and away! The metaphor of verticality and the moderating role of regulatory focus in price assessments. REGE Revista de Gestão, [S. l.], v. 30, n. 1, p. 18–31, 2023. DOI: 10.1108/REGE-05-2020-0042. Disponível em: https://revistas.usp.br/rege/article/view/211764.. Acesso em: 19 maio. 2024.