Vol. 16 No. 1 (2009)

• Editorial

  0-0

  • PDF (Portuguese)

Administração Geral

• Women in Management of Information Technology: an analysis of expressions of empowerment

  Rosa Maria Borges Cardoso de Sousa, Marlene Catarina de Oliveira Lopes Melo

  1-16

  • PDF (Portuguese)

Ensino em Administração

• Quality evaluation of education in institutions of higher learning in joinville, sc

  Emerson Wagner Mainardes, Maria José Carvalho de Souza Domingues, Marcelo Deschamps

  17-32

  • PDF (Portuguese)

• Strength and weaknesses of the case study method when applied to area of information systems

  Mírian Oliveira, Antônio Carlos Gastaud Maçada, Vanessa Goldoni

  33-49

  • PDF (Portuguese)

Estratégia Empresarial

• Core competencies as a determinant in highly competitive environments: the mobile telephone sector in Minas Gerais

  Juliane de Almeida Ribeiro, Carlos Alberto Gonçalves, Gustavo Ferreira Mendes de Souza, Fábio Roberto Ferreira Borges, Lívia Lopes Barakat, Ricardo Teixeira Veiga

  51-67

  • PDF (Portuguese)

• Business women, strategies and progress: a study in vitória da conquista

  Almiralva Ferraz Gomes, Weslei Gusmão Piau Santana, Luiz Marcelo Antonialli, Elizabeth Lílian Flores Correia

  67-87

  • PDF (Portuguese)

Marketing

• The evolution of marketing: an historical perspective

  Tatiani Santos, Mayana Virginia Viégas Lima, Douglas Fernando Brunetta, Carolina Fabris, Acyr Seleme

  89-102

  • PDF (Portuguese)

• The information table: a method for measuring acquisition and processing of information by consumers

  Danielle Mantovani, Paulo Prado

  103-120

  • PDF (Portuguese)