PORTAL DE REVISTAS DA USP

Logotipo USP

v. 25 n. 2 (2018)

Publicado: 2018-06-25

Marketing

The meaning of a brand? An archetypal approach

Duarte Xara-Brasil, Kavita Miadaira Hamza, Percy Marquina

142-159
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Factors and characteristics that influence consumers’ participation in social commerce

Claudia Maia, Guilherme Lunardi, Andre Longaray, Paulo Munhoz

194-211
- PDF

Ensino em Administração

Problem-based learning - A proposal for structuring PBL and its implications for learning among students in an undergraduate management degree program

Anielson Barbosa Da Silva, Ana Carolina Kruta de Araújo Bispo, Danilo Goncalves Rodriguez, Francisco Ialyson Felipe Vasquez

160-177
- PDF

Administração Pública

Private investment in transportation infrastructure in Brazil: the effects of state action

Fernando Vinícius da Rocha, Maria Sylvia Macchione Saes

228-239
- PDF

Administração Geral

Critical thoughts on advanced manufacturing: the experiences of Germany and USA

Gabriel Daudt, Luiz Daniel Willcox

178-193
- PDF

Outras Áreas

Project management office in non-governmental organizations: an ex post facto study

Adonai Lacruz, Everton Cunha

121-227
- PDF