RAUSP Management Journal

PORTAL DE REVISTAS DA USP

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Current Issue

Vol. 61 (2026)

Published: 2025-12-14

Editorial

Editorial: Digital assets at a crossroads: risk, governance, and sustainability in the evolving crypto ecosystem

Paolo Tasca
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Research Paper

Relationship between search volume for digital transformation and stock returns: an empirical study in Vietnam

Tien Phat Pham, Duc Ngoc Nguyen, Tri Ba Tran
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Marketing with (or without) research and development: strategic investment drivers of sustained firm performance

Bayram Nofa, Rafael Barreiros Porto
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S-commerce success for SMEs in an emerging economy: a technology-organization-environment-based approach

Md. Alamgir Hossain, Nusrat Jahan, Abdullah Al Masud, Md. Jahid Hasan, Kajal Modak, Fatem Tuz Zohora
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Types and dimensions of intermediaries in the customer journey

Daiane Pereira da Fonseca, Karim Marini Thomé, Ricardo Limongi
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The rationales behind family business digitalization

Nyayu Lathifah Tirdasari, Wawan Dhewanto, Neneng Nurlaela Arief
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From stress to strategy: cyberloafing in women’s dual roles and work−life balance

Ahyar Yuniawan, Kardison Lumban Batu, Mahfudz Mahfudz, Rosaly Franksiska
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Exploring MOOC adoption among aspiring managers – a mediation analysis using the technology readiness and acceptance model (TRAM)

Himanshu Himanshu, Neena Sondhi
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ThinkBox

Applying stakeholder theory in underexplored contexts

Simone R. Barakat, Ronaldo de Oliveira Santos Jhunior, R. Edward Freeman
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