PORTAL DE REVISTAS DA USP

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Vol. 61 (2026)

Published: 2025-12-14

Editorial

Editorial: Digital assets at a crossroads: risk, governance, and sustainability in the evolving crypto ecosystem

Paolo Tasca
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Research Paper

Relationship between search volume for digital transformation and stock returns: an empirical study in Vietnam

Tien Phat Pham, Duc Ngoc Nguyen, Tri Ba Tran
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Marketing with (or without) research and development: strategic investment drivers of sustained firm performance

Bayram Nofa, Rafael Barreiros Porto
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S-commerce success for SMEs in an emerging economy: a technology-organization-environment-based approach

Md. Alamgir Hossain, Nusrat Jahan, Abdullah Al Masud, Md. Jahid Hasan, Kajal Modak, Fatem Tuz Zohora
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Types and dimensions of intermediaries in the customer journey

Daiane Pereira da Fonseca, Karim Marini Thomé, Ricardo Limongi
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The rationales behind family business digitalization

Nyayu Lathifah Tirdasari, Wawan Dhewanto, Neneng Nurlaela Arief
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