Perceived competitive advantage of soccer clubs: a study based on the resource-based view
DOI:
https://doi.org/10.1016/j.rauspm.2016.08.001Palabras clave:
Strategy, Resource-based view, Football clubs, Competitive advantage, PerceptionResumen
This research analyzes how professional soccer clubs perceive the competitive advantages they possess in the light of the resource-based view, given their internal resources and external aspects. In addition, the research develops a model with variables (equity, brand, communication, product, sponsors, and competitors) in order to understand soccer clubs’ perception of their competitive advantage in the soccer market, without comparison to actual competitive advantage. The survey was conducted between the second half of 2013 and the first half of 2014. Quantitative methods were employed, which included the use of structured questionnaires and multivariate analysis through multiple regression. Data were collected from soccer clubs participating in major championships. The results show that, among the variables in the model, only the variables of brand management strategy, communication, and competition significantly influence the soccer clubs’ perception of competitive advantage in the industry. The differential of this research is in the approach to data collection, as sources of information came from professional soccer clubs linked to major world football leagues.Descargas
Los datos de descarga aún no están disponibles.
Descargas
Publicado
2018-03-01
Número
Sección
Artículos Originales
Licencia
Management Department of the School of Economics, Management and Accounting of the University of São Paulo.
The publication of article segments is allowed, subject to prior authorization and source identification.
Copyright is regulated under Licença Creative Commons Attribution