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Vol. 56 Núm. 3 (2021): Special Issue: Disruptive social marketing dystopia, disconnection & disruption

Publicado: 2021-08-11

Editorial

Guest editorial: Disruptive social marketing dystopia, disconnection and disruption

José Afonso Mazzon, Otavio Bandeira de Lamônica Freire

262-265
- pdf (Inglés)

Research Paper

Social marketing: advancing a new planning framework to guide programmes

266-281
- pdf (Inglés)
The case for social support in social marketing

295-313
- pdf (Inglés)
Disrupting social marketing through a practice-oriented approach

334-347
- pdf (Inglés)
From social marketing and service-dominant logic to engagement in mindfulness practice: a field experiment

348-365
- pdf (Inglés)
Entrepreneurship in social: Brazilian university students toward a career with purpose

366-381
- pdf (Inglés)
Social marketing for museums: an introduction to social marketing for the arts and culture sector

314-333
- pdf (Inglés)
The prevalence of emotional and rational tone in social advertising appeals

282-294
- pdf (Inglés)