Television and drinking-alcoholic and nonalcoholic
DOI:
https://doi.org/10.1590/S0034-89101987000100006Keywords:
Alcoholic beverages, Alcoholism^i2^sprevention and cont, Beverages, Television, Health educationAbstract
In view of the educational impact of television, the frequency and characteristics of T.V. events associated both with alcoholic and non-alcoholic beverages were studied, according to Garlington's technique. The events in all the programs from 8 p.m. to 12 midnight, Monday through Friday, were registered by volunteers from an area of low socioeconomic status, in probabilisticably selected half an hour periods during a normal week. On the average the channels transmit an alcohol-related event every 24'19", and one non-alcoholic beverage associated event every 37'30". Alcohol drinking appears more often ofter 9:30 p.m. Of the total number of events, 60.7% are related to alcohol, 61.1% of these being advertisements. They take place mainly in the home or in a friendly atmosphere, under the guise of plays; non-alcoholic beverages were shown at sporting contexts, associated with friendship, and in drinking scenes.Downloads
Published
1987-02-01
Issue
Section
Original Articles
How to Cite
Naveillan F., P., Cornejo A., E., López B., I., & Saint-Jean, H. (1987). Television and drinking-alcoholic and nonalcoholic . Revista De Saúde Pública, 21(1), 37-43. https://doi.org/10.1590/S0034-89101987000100006