The Importance of Christmas in Gramado (Brazil) and Rovaniemi (Finland) Destinations: a study from the perception of stakeholders

Authors

DOI:

https://doi.org/10.11606/issn.1984-4867.v27i1p65-84

Keywords:

Tourism, Christmas, Stakeholders, Public policies, Tourist brand

Abstract

Accepting that tourism is an activity that involves a wide group of stakeholders, this paper proposes the analysis of the perception of stakeholders from the destinations of Gramado (Brazil) and Rovaniemi (Finland) related to tourism in each city, especially related to Christmas attraction. The research methodology consists of a standard interview applied to actors directly and indirectly linked to the tourist activity in the destinations. As a result of the research, it is observed the importance of tourism, especially Christmas related, for the development of the researched destinations. This success is closely related to the implementation of the public policies for the consolidation of the “Christmas” brand in both destinations and the inter-relationships established between the different stakeholders.

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Author Biography

  • Yoná da Silva Dalonso, Univille
    Possui graduação em Turismo e Hotelaria pela Universidade do Vale do Itajaí (1998), mestrado em Ciências da Comunicação, linha de pesquisa em Turismo e Lazer pela Universidade de São Paulo (2004), doutorado em Geografia, linha de pesquisa em Geografia e Planejamento Regional pela Universidade do Minho / Portugal (2015). É professora e pesquisadora da Universidade da Região de Joinville. Tem experiência na área de Turismo, com ênfase em Turismo, atuando principalmente nos seguintes temas: turismo, gastronomia, políticas públicas, planejamento turístico e promoção.

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Published

2016-04-30

Issue

Vol. 27 No. 1 (2016)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

DALONSO, Yoná da Silva; LOURENÇO, Júlia Maria; REMOALDO, Paula Cristina. The Importance of Christmas in Gramado (Brazil) and Rovaniemi (Finland) Destinations: a study from the perception of stakeholders. Revista Turismo em Análise, São Paulo, Brasil, v. 27, n. 1, p. 65–84, 2016. DOI: 10.11606/issn.1984-4867.v27i1p65-84. Disponível em: https://revistas.usp.br/rta/article/view/106184. Acesso em: 9 apr. 2026.