Monitoring tourists' satisfaction with safaris

Authors

DOI:

https://doi.org/10.11606/issn.1984-4867.v22i1p146-167

Keywords:

safaris, satisfaction, touristic experience, affective, cognitive.

Abstract

This study aims to understand the level of satisfaction with the experience of taking part in safaris in the Algarve region. Tourists looking for innovative experiences find in safaris a way to make contact with nature and local culture. The Algarve region has Special Protection Areas with a great variety of flora and fauna, a rich ecological environment, which turns safaris into an attraction to tourists in search of adventure. The approach used to collect data was through a questionnaire. The sample is made up of 303 participants. To analyse the data a factor analysis (ACP). After the study, one can conclude that, when it comes to satisfaction, the attributes concerning the realm of the affective reveal high levels of satisfaction, while the attributes related to the cognitive realm only show reasonable levels of satisfaction.

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Author Biographies

  • Cristina Cavalcanti Martins, University of Algarve
    Mestre em Marketing pela Universidade do Algarve (Portugal).
  • Julio Costa Mendes, University of Algarve
    Doutorado em Gestão, Professor Auxiliar na Faculdade de Economia da Universidade do Algarve.
  • Maria Manuela Martins Guerreiro, University of Algarve
    Doutoranda em Gestão, Especialidade em Marketing, Assistente na Faculdade de Economia da Universidade
    do Algarve.

References

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Published

2011-04-01

Issue

Vol. 22 No. 1 (2011)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

MARTINS, Cristina Cavalcanti; MENDES, Julio Costa; GUERREIRO, Maria Manuela Martins. Monitoring tourists’ satisfaction with safaris. Revista Turismo em Análise, São Paulo, Brasil, v. 22, n. 1, p. 146–167, 2011. DOI: 10.11606/issn.1984-4867.v22i1p146-167. Disponível em: https://revistas.usp.br/rta/article/view/14244. Acesso em: 6 feb. 2026.