Turismo de eventos: o caso do Centro de Convenções da Bahia

Authors

  • Guilherme Marback Neto Universidade Católica de Salvador - UNICSAL

DOI:

https://doi.org/10.11606/issn.1984-4867.v5i1p77-88

Keywords:

Convention touism, Bahia's Conventions Center, Salvador, Bahia, Brazil.

Abstract

Bahia's Conventions Center is a turning point in the evollution of
convention Tourism in Bahia State. That fact gave rise to a research about
the potential role of the Center (settled in 1978) in the seasonality of local
convention Tourism. The available data reveal, nevertheless, that the Center
is not playing its role. One of the main motives for that to happen is the
influence of public policies and the and the lack of professionalization in the area,

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Author Biography

  • Guilherme Marback Neto, Universidade Católica de Salvador - UNICSAL
    Mestre em Administração pela Universidade Federal da Bahia, Professor da Faculdade de Comunicação Salvador da Universidade Católica de Salvador.

References

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Published

1994-05-10

Issue

Vol. 5 No. 1 (1994)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

MARBACK NETO, Guilherme. Turismo de eventos: o caso do Centro de Convenções da Bahia. Revista Turismo em Análise, São Paulo, Brasil, v. 5, n. 1, p. 77–88, 1994. DOI: 10.11606/issn.1984-4867.v5i1p77-88. Disponível em: https://revistas.usp.br/rta/article/view/63141. Acesso em: 18 mar. 2026.