Fat bodies and obese bodies on digital screens: an analytical look at images propagated by Google

Abstract

The associations between body and image in terms of image production take on immeasurable contours in digital media, reinforcing the visuality of the body in our scenario. This article aims to study the image production of fat bodies and obese bodies on Google images, considering the similarity of such corporealities in the sociocultural imaginary. This is a qualitative, exploratory study carried out on the Google platform, with reflection inspired by the method of semiotic analysis suggested by Joly (2007). The photographic and public access collection was searched using the descriptors fat body and obese body, and covered the publication period between 2019 and 2022. The images of the fat body show an expression of empowerment. On the other hand, fragmented bodies are linked to a cultural production that associates the fat, so-called obese, body with disease. Analysis of the images reveals their role in perpetuating influential discourses in the collective perception of bodies that can affect health practices, often contributing to dehumanizing approaches to individuals with obesity. It is necessary to re-evaluate and humanize how these pathologized bodies, seen as incapable, are represented and treated in the field of health and in the social context.