A marca símbolo da campanha de prevenção as drogas
DOI:
https://doi.org/10.11606/issn.2316-7114.sig.2003.159023Keywords:
simbol-mark, television prevent drugs propaganda, plastic semiotic, sincretismAbstract
This article propose to analize the simbol-mark, built by Partnership association against drugs, used in drug preventive propaganda campaign broadcasted by television. This analize consider that the simbol-mark is a speech text, which identify the aim of the announcements thatis stopping the drugs consumption among brasilian young. The simbol-mark belongs to the visual semiotic, so, the methodology used in this work is the Greimas'semiotic. We can show, by relations semi-simbolics, that the present plastic frame may articulate itselfwith the figuratif dimension and the statementlinguistic which the slong presents and then, a new vision or a new reading can be afforded.
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Copyright (c) 2003 Arlene Lopes Sant'Anna
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