That from there and this from here: annotations for a categorization of content of the Brazilian commercial broadcasting stations, based on the influence from radios in the United States of America

Authors

  • Luiz Artur Ferraretto Universidade Federal do Rio Grande do Sul

DOI:

https://doi.org/10.11606/issn.2316-7114.sig.2013.59950

Keywords:

Commercial radio, Brazil, United States of America, content, categorization.

Abstract

A proposal of categorization of radiophony content, considering four levels of planning: (1) the segment, (2) the format, (3) the programming and (4) the content itself, this last one usually organized in the shape of programs. The objective is to approach and contrast what is practiced in the commercial radio broadcasting stations in Brazil to processes adopted by the radios in the United States, a market which is as a reference for the national entrepreneurship. For this, there will be part of a bibliographic review in relation to the subject, considering work of authors like Fornatale and Mills (1980), Warren (2005), Keith (2010) and Hausman, Messere, O’Donnell and Benoit (2010); and notes on the topic from The Museum of Broadcast Communications Encyclopedia of Radio, published by Sterling (2004).

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Author Biography

  • Luiz Artur Ferraretto, Universidade Federal do Rio Grande do Sul
    Doutor em comunicação e informação pela Universidade Federal do Rio Grande do Sul, mesma instituição onde atua como professor no curso de comunicação social – jornalismo. Coordenador do Grupo de Pesquisa em Rádio e Mídia Sonora da Sociedade Brasileira de Estudos Interdisciplinares da Comunicação (2007-2010). Autor dos livros Rádio: o veículo, a história e a técnica, Rádio no Rio Grande do Sul (anos 20, 30 e 40) e Rádio e capitalismo no Rio Grande do Sul: as emissoras comerciais e suas estratégias de programação na segunda metade do século 20.

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Published

2013-06-11

Issue

Vol. 40 No. 39 (2013): Dossiê: O rádio além das fronteiras

Section

Dossier

License

Copyright (c) 2013 Luiz Artur Ferraretto

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How to Cite

That from there and this from here: annotations for a categorization of content of the Brazilian commercial broadcasting stations, based on the influence from radios in the United States of America. (2013). Significação: Journal of Audiovisual Culture, 40(39), 44-70. https://doi.org/10.11606/issn.2316-7114.sig.2013.59950