Beto Rockefeller, the motorcycle and engov

Authors

  • Esther Hamburger Universidade de São Paulo

DOI:

https://doi.org/10.11606/issn.2316-7114.sig.2014.83419

Keywords:

Telenovela, recording, urban space, genre relation, digitalization.

Abstract

Based on the analysis of the seven episodes of Beto Rockfeller, a telenovela produced and aired by São Paulo pioneer TUPI station in 1968-9, and written by theater writer Braulio Pedroso, which are part of the TUPI archive and which have been recently restaured as part of the Fapesp financed project of digitalization of the TUPI archive by Cinemateca Brasileira, this paper explores the potentialities of TV archives to open new venues of understanding of Brazilian recent history, especially of the connections between telenovelas and shifting notions about the urban space, gender and social relations. The paper explores specific connections between diegetic and extra diegetic references to specific urban and social landscapes and the emerging consumerism of the time.

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Author Biography

  • Esther Hamburger, Universidade de São Paulo

    Professora do PPG Meios e Processos Audiovisuais. E-mail: ehamb@usp.br

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Published

2014-07-31

Issue

Vol. 41 No. 41 (2014): Dossiê: Crítica Audiovisual

Section

Dossier

License

Copyright (c) 2014 Esther Hamburger

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How to Cite

Beto Rockefeller, the motorcycle and engov. (2014). Significação: Journal of Audiovisual Culture, 41(41), 14-36. https://doi.org/10.11606/issn.2316-7114.sig.2014.83419