Semiótica plástica e linguagem publicitária

Authors

  • Jean-Marie Floch

DOI:

https://doi.org/10.11606/issn.2316-7114.sig.1985.90495

Abstract

Foi a pedido de estudantes de publicidade que estudamos um dos anúncios da campanha de lançamento do cigarro “ News” (1). Isso quer dizer que não abordamos este estudo com a preocupação de reencontrar e, menos ainda, de justificar o problema que tentamos elaborar há vários anos, o da semiótica plástica.

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Published

1987-01-30

Issue

No. 6 (1987)

Section

Articles

License

Copyright (c) 1987 Jean-Marie Floch

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How to Cite

Semiótica plástica e linguagem publicitária. (1987). Significação: Journal of Audiovisual Culture, 6, 29-50. https://doi.org/10.11606/issn.2316-7114.sig.1985.90495