Sue of social media and mass interpersonal persuasion

predictors of alcohol consumption in young people

Abstract

Objective: to analyze the influence of mass interpersonal persuasion through the use of Facebook in alcohol consumption in university students. Method: predictive and cross-sectional design, sampling was probabilistic and stratified for a sample of 730 university students. A Personal Data Card and Prevalence of Alcohol Consumption, Facebook Use Questionnaire, the Alcohol Identification Disorder Test, the List of Thoughts and a Code Book were used. Results: persuasion correlated positively and significantly with alcohol consumption (rs=.272, p<.001).  The use of Facebook correlated positively and significantly with the number of publications with alcohol content observed in the walls or personal pages of young people (rs=.165, p<.001) and with alcohol consumption (rs=.157, p<.001). The model was found to be significant (F(9,429)=58.73, p=.001) with an explained variance of 35.1%. Conclusion: it was found that sex, number of publications with alcohol content and persuasion show an effect on young people’s alcohol consumption.