Collaborative collections: a space of two universes

Abstract

In this article we study the production of symbolic and social boundaries  from the collections of clothing made between luxury and fast fashion  brands. They are publicized as the democratization of luxury since they supposedly facilitate access to these types of goods. Our analysis of the
collaborations between fast fashion Riachuelo and the luxury brands  Versace and Karl Lagerfeld shows, however, that these collaborations do not confuse these universes and their consumers. We have identified a  symbolic unification of the luxury  market, the consequent expansion across the recognition of elements established as distinctive, and the establishment of hierarchies that maintain social boundaries between classes.