Muito Além dos Trinta Segundos

Authors

  • J. R. D'Elboux

DOI:

https://doi.org/10.11606/issn.2316-9125.v0i1p75-80

Keywords:

client, advertising campaign, briefing

Abstract

What is behind an advertising photograph, or a TV ad? Based on an example for a cigarette brand, the article takes a little "tour" in the backstage of advertising creation, revealing details unknown to the consumers.

 

Downloads

Download data is not yet available.

References

Downloads

Published

1994-12-30

Issue

No. 1 (1994): Leitura Crítica da Comunicação

Section

Testimony

License

I authorize the publication of the submitted article and soon the copyrights to the magazine, in the printed and electronic version, if it is approved after the evaluation of the reviewers.

I understand that readers may use this article without prior request, provided the source and authorship are mentioned. Readers are not authorized to use this article for reproduction, in whole or in part, for commercial purposes.

How to Cite

D'Elboux, J. R. (1994). Muito Além dos Trinta Segundos. Comunicação & Educação, 1, 75-80. https://doi.org/10.11606/issn.2316-9125.v0i1p75-80