Gestão da comunicação no desenvolvimento regional
DOI:
https://doi.org/10.11606/issn.2316-9125.v0i11p29-34Keywords:
community, communication management, popular organization, globalization, governmental programAbstract
The author analyzes the experience of a governmental program for the development of the poor communities in Northeastern Brazil, having as a perspective the community management of communication in the process of fighting against social exclusion. The author takes the location as a privileged space where the global cultural mediations are materialized and highlights the need for effective community participation in governmental actions for promotion, disapproving processes in which political paternalism prevails.
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